Here’s another press release that may be of interest to you – a White Castle Candle that helps raise autism awareness. Honestly, though, the thought of a burger-and-onion-scented candle just makes my stomach turn.
White Castle’s Little Candle That Could Lights the Way for Autism Awareness
White Castle along with NEST Fragrances and Autism Speaks, celebrated the success of the Original Slider®-scented candle with sliders and signature martinis at a press event on December 14 at White Castle’s 8th Avenue location.
This ‘Little Candle That Could’ has captured the hearts of Cravers, autism supporters, and the media. Celebrities, including television host, author, and magazine publisher Martha Stewart, and world-renowned fashion designer Vera Wang, stopped by the event on Tuesday.
The small but impressive Original Slider®-scented candle, simply packaged in a ceramic holder replicating the White Castle hamburger signature cardboard sleeve, has warmed White Castle Cravers’ homes all over the country.
“Our original goal simply was to sell a fun, distinctive candle for our Cravers that could help raise funds for Autism Speaks,” said Jamie Richardson, White Castle vice president of corporate relations. “We never anticipated the amount of good this candle would do. The amount of its sales has raised to support Autism Speaks is just remarkable and surpassed everyone’s expectations.”
The candle first debuted in May to commemorate the 18th annual celebration of National Hamburger Month. White Castle teamed up with Laura Slatkin, founder and CEO of NEST Fragrances, often called the “Queen of home fragrance,” to introduce a candle with scent of America’s first fast-food hamburger. The idea for the candle was sparked when White Castle executives met Slatkin, who sits on the board of Autism Speaks.
White Castle presented Autism Speaks with a check for $500,000, representing the net proceeds from the candle’s sales. Richardson said White Castle expects to donate more as the holiday gift season is in full swing and candles are still selling.
“I am thrilled the candle has been so well received by White Castle lovers everywhere – it has become one of the hit cause-related gifts this holiday season,” Slatkin said. “ NEST and White Castle have a strong relationship and this is just another example of a lot of good happening when two companies join forces.”
The candles are currently available in White Castle restaurants nationwide. The candles are temporarily sold out at White Castle’s online store, the company expects to have them available online soon.